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Between digital transformation initiatives and the effects of the pandemic, it’s no surprise that e-commerce is thriving and people are shopping online in record numbers. But studies show that the in-store experience isn’t going anywhere. To capitalize on this fact, many retailers invest in omnichannel strategies to enable a seamless buying experience across online and in-store channels. And according to Gartner, consumers that shop online are missing critical parts of the in-store experience that can’t be replicated digitally, such as browsing and comparing items in person.
To offer in-person shoppers the same level of speed, safety, convenience, and control that they find online—plus, create the immersive, digital experience that consumers increasingly expect—retailers must invest in the right technological solutions. And for many large retailers, digital signage is a large part of their overall in-store experience strategy.
Regardless of whether your organization already has an expansive digital signage network or doesn’t have any screens at all, there’s always something new to learn. But you don’t have to learn every lesson on your own.
At Poppulo, we’re driven to help our customers communicate more effectively in a digital world. In this guide, we’ve compiled a list of tips and best practices from retail clients of varying sizes to help you understand how digital signage can impact the customer experience, drive revenue, improve employee communications, and more.
Christine Kendall
Content Marketing Manager, Poppulo
Comms professionals are feeling uneasy about AI. For some, the ease with which it generates content raises questions about the future of communication roles. While most communicators now use it regularly for drafting messages, creating images and brainstorming, the real opportunity lies beyond. To stay irreplaceable we need a bigger shift: from using AI tactically to using it strategically.
Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten.
The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO.
