Few topics in communication stir more emotion right now than artificial intelligence. Excitement, curiosity, even resentment, all coexist in the same breath.
By Tim Vaughan
— October 24th, 2025
When people talk about how to build a positive reputation they'll referance a strong brand, good social media and media management or even having effective customer services—but the role of employees is often very low down on the list of what is important to reputation management.
During the course of my career, I have worked for several bad bosses.
At the heart of Delta Air Lines’ mission is delivering safe, reliable, and inspiring journeys at scale. Achieving this requires more than operational excellence alone—it demands clear, dynamic communication that keeps front-line employees empowered while guiding millions of passengers with confidence. Over the past decade, Delta’s Digital Signage Experience (DSX) team has transformed digital signage from a 7-screen pilot in employee breakrooms into a 3,000+ screen, data-infused communications network seen by over half a million people per day, connecting operational teams and customers with the right information at the right time, across office locations and airport concourses worldwide.
