Reimagining Digital Signage: How AI Will Transform the Market

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus.

Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams:

Clicks, opens, and views might look impressive on a dashboard, but they don’t prove whether your communication made a difference. And that doesn’t cut it anymore. Today, especially in the age of AI, internal communicators who can’t demonstrate business impact risk seeing their value questioned by executive leadership.