Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten.
This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to.
Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid.
What You’ll Learn
- How to make the most of email in your channel strategy
- Optimizing email structure: positioning, length, and mix of articles
- Personalization and dynamic targeting strategies that make every message count
- Governance, workflow automation and the impact of language translation
- How to craft subject lines employees actually open
- Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value
What You’ll Take Away
- A framework you can apply immediately to your own employee emails
- Inspiration from what “good” looks like in top organizations
- Practical, tactical wins you can implement tomorrow
- The confidence to elevate your newsletters from send to strategic asset